Our Story

Discover the essence of high-end Ayurvedic skincare with Pure Basico.

Two years ago, our founder faced unexpected side effects from chemical-based skincare products. What seemed like a routine beauty ritual turned into a wake-up call — she realized that these chemicals, though giving short-term results, could cause serious long-term damage to skin and health.

Determined to find a safer alternative, she dived deep into research, Ayurveda, and natural actives. Through her study, she discovered a big gap: while the market was flooded with chemical-heavy products, there were very few truly pure, safe, and effective alternatives.

This led to the birth of Pure Basico 🌿 — a brand built on the promise of:

100% natural & active-rich formulations

Paraben- and sulphate-free care

Safe, gentle, and yet results-driven solutions

Skincare & haircare that works with nature, not against it

Pure Basico is more than just a brand — it’s a movement towards pure, chemical-free beauty. Every product is crafted to serve real skin and hair concerns, giving people the choice they truly deserve: safe, effective, and natural care.

✨ Because beauty should heal, not harm.